If you’ve mastered the art of producing fantastic shop floor displays that consistently draw your customers to the right products, increase their spend per visit and bring repeat custom, then you’re likely to be doing very well. But what about … Continue reading
Jewellery retail visual merchandising is unique, products are generally locked away out of customers reach, meaning they have to rely on how it looks when establishing an initial intertest. If a customer doesn’t like the way a product looks on … Continue reading
Font choice is often overlooked in DIY promotional materials, a last-minute decision just before printing, perhaps even left as the automatic font, but font choice is important. If you’re designing your own promotional materials it’s likely to be a cost-saving … Continue reading
Retailers who can provide unique in-store experiences gain a great advantage over both their bricks and mortar and digital competitors. Giving customers an experience they can’t get elsewhere is a fantastic way to encourage customers to make a trip to … Continue reading