Monthly Archives: September 2017

Top tips to turn passers-by into customers

If you’ve mastered the art of producing fantastic shop floor displays that consistently draw your customers to the right products, increase their spend per visit and bring repeat custom, then you’re likely to be doing very well. But what about …

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Merchandising tips for jewellery

Jewellery retail visual merchandising is unique, products are generally locked away out of customers reach, meaning they have to rely on how it looks when establishing an initial interest. If a customer doesn’t like the way a product looks on …

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Why is font important for your promotional materials?

Font choice is often overlooked in DIY promotional materials, a last-minute decision just before printing, perhaps even left as the automatic font, but font choice is important. If you’re designing your own promotional materials it’s likely to be a cost-saving …

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Providing unique in-store experiences

Retailers who can provide unique in-store experiences gain a great advantage over both their bricks and mortar and digital competitors. Giving customers an experience they can’t get elsewhere is a fantastic way to encourage customers to make a trip to …

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