The Visual Merchandising and Display Awards are an important retail award ceremony that celebrates one of the most critical aspects of shops that can help to increase sales. Taking place annually, the event celebrates excellence, innovation and originality for creatives, … Continue reading
If you own a bricks and mortar retail store your window is your key selling point. It’s the first impression a potential customer gets and it’s your chance to encourage them to step instead. Creating an alluring window display is … Continue reading
What drives a customer into a new fashion or retail store when they’re wandering through town? While they may be enticed by the products themselves, it’s often the way the products are displayed or the way the shop is organised … Continue reading
Whether you look at a large department store, a high street shop or an independent boutique, the visual merchandising is the underlying thought process to ensure a great experience. From the first impression and impact of the stores window display … Continue reading