Category Archives: News

Top 5 mistakes fashion shops are making with visual merchandising

What drives a customer into a new fashion or retail store when they’re wandering through town? While they may be enticed by the products themselves, it’s often the way the products are displayed or the way the shop is organised … Continue reading

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5 Tricks for successful visual merchandising in small spaces

Whether you look at a large department store, a high street shop or an independent boutique, the visual merchandising is the underlying thought process to ensure a great experience. From the first impression and impact of the store’s window display … Continue reading

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How to avoid visual merchandising mistakes

When executed correctly, visual merchandising is an incredibly effective marketing strategy for any business. However, when companies fail to utilise visual merchandising or make a mistake, it can severely impact the business and can even detract your target audience from … Continue reading

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How to use visual merchandising in spas and salons

An excellent way to make a profit in your spa or salon is through upselling products, not just services. Products that promote beauty, health and luxury are a wonderful way for customers to prolong the indulgent experience long after they … Continue reading

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