{"id":2408,"date":"2014-10-21T09:41:41","date_gmt":"2014-10-21T08:41:41","guid":{"rendered":"https:\/\/www.valentinosdisplays.com\/blog\/?p=2408"},"modified":"2022-02-10T11:33:44","modified_gmt":"2022-02-10T11:33:44","slug":"trick-or-treat","status":"publish","type":"post","link":"https:\/\/www.valentinosdisplays.com\/blog\/trick-or-treat\/","title":{"rendered":"Trick or treat?"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #000000;\">It&#8217;s Halloween next Friday and with an estimated 60% of families in the UK getting involved in Halloween this year, the expectation for retailers to meet consumer demand is high.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">The Halloween market is expected to be worth over \u00a3240 million to UK retailers, so it isn&#8217;t surprising that the leading supermarkets are ramping up their investment in the event and scaling the size of their visual merchandising.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">With just over a week to go until Hallows&#8217; Eve supermarket aisles are being dedicated to special Halloween related products, with sweets and confectionery being worth \u00a354 million to the market respectively and costumes worth \u00a364 million. Events like Halloween allows the leading supermarkets and big players in the retail industry to take advantage of their larger visual merchandising space to inspire shoppers to make a purchase and get them excited.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Advanced planning, special offers and discount vouchers will no doubt encourage consumer confidence and spending, with some consumers have already purchased their decorations, confectionery, food and costumes for next Friday. Based on figures and statistics it appears that Halloween is longer a child-focused event for trick or treating, it&#8217;s largely been adopted by adults who use the occasion to throw parties and dress up. Based on this it looks like Halloween might boost retailer profits after <a href=\"https:\/\/www.valentinosdisplays.com\/blog\/clothing-retailers-hot-under-the-collar-after-bad-september-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">disappointing September sales<\/a>. Happy Halloween.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">What is your store doing for Halloween this year? Do you have a visual merchandising display, if so we would love to see it? Send us your pictures on Twitter<\/span> <a href=\"https:\/\/twitter.com\/vdisplays\">@vdisplays<\/a> <span style=\"color: #000000;\">or on Facebook<\/span> <a href=\"https:\/\/www.facebook.com\/ValentinosDisplays\">https:\/\/www.facebook.com\/ValentinosDisplays<span style=\"color: #000000;\">.<\/span><\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.retail-week.com\/sectors\/food\/halloween-to-provide-240m-boost-to-retailers-this-year-says-mintel\/5065198.article\"><img decoding=\"async\" class=\"alignnone wp-image-2411 size-full\" title=\"Halloween - Trick or Treat?\" src=\"https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2014\/10\/Halloween1.jpg\" alt=\"Halloween - Trick or Treat?\" width=\"496\" height=\"277\" srcset=\"https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2014\/10\/Halloween1.jpg 496w, https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2014\/10\/Halloween1-300x167.jpg 300w, https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2014\/10\/Halloween1-600x335.jpg 600w\" sizes=\"(max-width: 496px) 100vw, 496px\" loading=\"lazy\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s Halloween next Friday and with an estimated 60% of families in the UK getting involved in Halloween this year, the expectation for retailers to meet<\/p>\n","protected":false},"author":1,"featured_media":5944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/2408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/comments?post=2408"}],"version-history":[{"count":0,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/2408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media\/5944"}],"wp:attachment":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media?parent=2408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/categories?post=2408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/tags?post=2408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}