{"id":2972,"date":"2015-08-11T14:16:44","date_gmt":"2015-08-11T13:16:44","guid":{"rendered":"https:\/\/www.valentinosdisplays.com\/blog\/?p=2972"},"modified":"2024-11-13T09:06:57","modified_gmt":"2024-11-13T09:06:57","slug":"virtual-merchandising-tips-creating-store-designs-with-high-converting-displays","status":"publish","type":"post","link":"https:\/\/www.valentinosdisplays.com\/blog\/virtual-merchandising-tips-creating-store-designs-with-high-converting-displays\/","title":{"rendered":"Create high-converting displays with these amazing tips!"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #000000;\">Are you ready to go and hurl yourself into the world of retail? You might have your own retail store, or it might be a pop-up shop, but the bottom line is that you need to make your retail space sell for you.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #000000;\">You do it through visual merchandising.<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Visual merchandising can be described as both a science and an art. Some might find it a little daunting because it seems to require a certain level of artistic and creative ability.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Not everyone is good at art and style. So the challenge is making your retail space look good enough to lure customers and convince them to buy your products or try your services.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">It&#8217;s good that visual merchandising is a proven method that leads to real results. Just remember that it also involves plenty of different retail design topics, such as the look of your signage, the creation of your window display, and much more.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">This post will give you useful tips on creating store designs equipped with high-converting displays. It\u2019s meant to not just make customers notice but to make them buy. <\/span><span style=\"color: #000000;\">Valentino&#8217;s Displays Tips are:<br \/>\n<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h2><span style=\"color: #000000;\">Start With Your Customer In Mind<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Know your target customer, learning about their behaviour and lifestyle to create merchandising displays that yield positive results.<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h2><span style=\"color: #000000;\">Be Inspired<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Today, the Internet makes it much easier to find ideas and inspiration. Check out blogs, boards, and other sources available on the Web.<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h2><span style=\"color: #000000;\">Create a Multi-Sensory Experience<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Be aware that you don\u2019t have to focus on your potential customers&#8217; visual stimulation. You really need to provide a multi-sensory experience, which is known as \u201csensory branding.\u201d<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h2><span style=\"color: #000000;\">Show, Don\u2019t Tell<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Make sure that you help your customers visualize what it would be like for them to use and wear your products or have them in your homes. Have your employees wear your products or arrange for them to be displayed in a setting similar to a home.<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h2><span style=\"color: #000000;\">Group Similar Products Together<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">This is like creating categories for your items, which saves customers time and effort when looking up your products.<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h2><span style=\"color: #000000;\">Remember the Rule of Three<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">You\u2019d want your items displayed in groups of threes because our eyes usually stop to look at something arranged in a symmetrical manner.<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h2><span style=\"color: #000000;\">Make Use of Proper Lighting<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Proper lighting can dictate and alter the moods of your clients. Depending on the kind of lighting you use, you can change their emotions. You can also use lighting to highlight certain products and make people notice them.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-26685\" src=\"https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2015\/08\/interiorism-1738425_640.jpg\" alt=\"Creating Store Designs With High-Converting Displays\" width=\"500\" height=\"375\" data-wp-pid=\"26685\" data-pin-nopin=\"nopin\" srcset=\"https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2015\/08\/interiorism-1738425_640.jpg 500w, https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2015\/08\/interiorism-1738425_640-300x225.jpg 300w, https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2015\/08\/interiorism-1738425_640-600x450.jpg 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/><\/p>\n<h3><span style=\"color: #000000;\">About us<\/span><\/h3>\n<p style=\"text-align: left;\"><em><span style=\"color: #000000;\">Valentino\u2019s Displays is a major player in the retail display products scene in the UK. Our wide product line combines excellent quality and exceptional and reasonable pricing with our world-class customer service. Some of our products are the finest shoe display stands and model display cabinets in the market. <a href=\"https:\/\/www.valentinosdisplays.com\/about-us\" target=\"_blank\" rel=\"noopener\">Please go here<\/a> to learn more about us and get started.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready to go and hurl yourself into the world of retail? You might have your own retail store, or it might be a pop-up<\/p>\n","protected":false},"author":1,"featured_media":61122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/2972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/comments?post=2972"}],"version-history":[{"count":3,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/2972\/revisions"}],"predecessor-version":[{"id":61488,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/2972\/revisions\/61488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media\/61122"}],"wp:attachment":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media?parent=2972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/categories?post=2972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/tags?post=2972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}