{"id":3102,"date":"2015-11-09T08:33:26","date_gmt":"2015-11-09T08:33:26","guid":{"rendered":"https:\/\/www.valentinosdisplays.com\/blog\/?p=3102"},"modified":"2023-11-14T08:48:37","modified_gmt":"2023-11-14T08:48:37","slug":"avoiding-retail-disaster-this-christmas","status":"publish","type":"post","link":"https:\/\/www.valentinosdisplays.com\/blog\/avoiding-retail-disaster-this-christmas\/","title":{"rendered":"Tips on how to avoid retail disaster this Christmas"},"content":{"rendered":"

We\u2019re now well on the way to Christmas, and even the most reluctant retailers can no longer hide behind the shop fittings claiming it\u2019s still too early to prepare. In fact, we\u2019ve had all year to prepare our retail displays, make sure the clothes rails are fully stocked with winter gear, and maybe stick a Santa hat on a cheap mannequin \u2013 but is all this enough?<\/span><\/p>\n

In fact, we learned a lot at the end of last year about what consumers expect from retailers, what was delivered on time, and what didn\u2019t go so well. So, although the chaos is already underway with the full force of the Christmas rush rapidly approaching, here\u2019s what caused the biggest issues last year to help us avoid a similar fate in 2015.<\/span><\/p>\n

Non-food sales<\/span><\/h2>\n

Growth in non-food sales online was disappointing compared to the previous year in December, which has been widely attributed to Black Friday obliterating many retail displays and online stocks earlier than usual. With sales over with by the end of November, many smaller retailers couldn\u2019t afford to restock in time for Christmas, while many consumers had already completed the majority of their shopping.<\/span><\/p>\n

Online ordering issues<\/span><\/h2>\n

\u2022 Almost a third of UK consumers reported some kind of problem with online ordering, including everything from late deliveries to disappearing orders. This was a significant increase from only one in five the year before, so only time will tell if improvements have been made behind the scenes to avoid similar scenes this December.<\/span><\/p>\n

Physical stores vs Online<\/span><\/h2>\n

Many retailers experienced a shift back towards physical stores and away from online ordering, especially for particular specialists, such as bookshops. Online growth is still going strong, but in 2014 it definitely slowed and this reminds us that physical retail outlets and visual merchandising are still vitally important! The mentality of online sales being at war with physical retailers is looking a little outdated, and brands that embrace and plan for both are set to do well long term.<\/span><\/p>\n

So how can you make the most of this major trend and make sure your shop can benefit from the best of both worlds? Here are a few key ideas:
\n<\/span><\/p>\n

\u2022 Adding a \u201cclick and collect<\/a>\u201d function \u2013 even smaller retailers with e-commerce websites can implement this, and it\u2019s great to give customers an alternative to home delivery<\/span>
\n\u2022 Pop-up shops for online-only retailers \u2013 great for quick promotions and maybe even more<\/span>
\n\u2022 Use your shop as a showroom to show off your products in the best possible light \u2013 quite literally! <\/span>
\n\u2022 Make your shop experience for customers, giving them everything they need in one place including great service, knowledgeable staff, and even online ordering in-store<\/span>
\n\u2022 Invest in e-commerce \u2013 if you\u2019re an online retailer, you need your website to be suitable for mobile users (like our own Valentino\u2019s Displays website<\/a>!) in order to maximize your sales<\/span><\/p>\n

Contact Valentino’s Displays today!<\/span><\/h3>\n

If all this advice isn\u2019t quite enough to get your retail business ready for the last-minute Christmas rush, you\u2019ve still got time to invest in your shop with new display products from Valentino\u2019s<\/a>. We\u2019re currently offering some of our best-ever prices on everything from heavy-duty clothes rails<\/a>, racks, and hangers<\/a> to shelves, lockers<\/a>, cabinets, and showcases<\/a>, plus mannequins<\/a>, storage, signage, and everything else you could need to make your in-store promotions visually stunning. Place an order today and get creative with kitting out your business!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re now well on the way to Christmas, and even the most reluctant retailers can no longer hide behind the shop fittings claiming it\u2019s still too<\/p>\n","protected":false},"author":1,"featured_media":61064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/3102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/comments?post=3102"}],"version-history":[{"count":3,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/3102\/revisions"}],"predecessor-version":[{"id":61066,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/3102\/revisions\/61066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media\/61064"}],"wp:attachment":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media?parent=3102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/categories?post=3102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/tags?post=3102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}