{"id":4197,"date":"2017-08-15T14:45:36","date_gmt":"2017-08-15T13:45:36","guid":{"rendered":"https:\/\/www.valentinosdisplays.com\/blog\/?p=4197"},"modified":"2024-03-07T18:00:11","modified_gmt":"2024-03-07T18:00:11","slug":"visual-merchandising-for-a-gift-retail-business","status":"publish","type":"post","link":"https:\/\/www.valentinosdisplays.com\/blog\/visual-merchandising-for-a-gift-retail-business\/","title":{"rendered":"Visual merchandising for a gift retail business"},"content":{"rendered":"

If you already own or are planning to set up a gift retail business, it\u2019s vital to understand the importance of visual merchandising your retail space. The nature of the products you are selling means your shop floor layout is unique, you need to understand your customers to make the most of your visual merchandising.<\/span><\/p>\n

Gift shops<\/a> face unique challenges, a strong shop floor display is one part of your armoury to overcome these challenges. Have a read through our tips on visual merchandising for a gift retail business and make sure you\u2019re not missing a trick.<\/span><\/p>\n

1. Remember to cross-sell<\/h2>\n

Quite a few of your customers are going to be buying greeting cards, it\u2019s likely the main reason they entered your shop. Use your visual merchandising to make sure they\u2019re aware of what else you have to offer.<\/span><\/p>\n

Use the space above your card display to house some of your bestselling gifts, the gifts you know your customers will find hard to leave once they\u2019ve seen them.<\/span><\/p>\n

Your counter space is perfect for cross-selling, encouraging customers to add those last-minute items to their basket.<\/span> Counter-standing card display stands<\/a> are a great way to highlight any premium cards you have on sale.<\/span><\/p>\n

2. Turn browsers into customers<\/h2>\n

Another challenge facing gift retailers is the browser, customers that spend an eternity looking at the quirky items you have on offer, only to leave your shop without buying a thing. Turn these browsers into spenders by clearly promoting upcoming occasions.<\/span><\/p>\n

It\u2019s not uncommon for the realisation Father\u2019s Day or Mother\u2019s Day is coming up to dawn on people whilst they are browsing, so use your promotional space to help browsers realise they need to buy something.<\/span><\/p>\n

3. Make sure your cards are organised, neat, and easy to view<\/h2>\n

Finding the perfect card can take a little time, you want your shoppers to be relaxed and enjoy the experience of picking out the card that is just right, making it hard for them to find the relevant cards is not conducive to this.<\/span><\/p>\n

Use<\/span> slatwall spinners<\/a> to make sure your cards are organised by occasion, theme, and recipient, so your customers know exactly which section to find that hilarious birthday card for Dad.<\/span><\/p>\n

4. Have clear pricing<\/h2>\n

Don\u2019t allow your customers to grow frustrated because they can\u2019t find the price of the item they\u2019re interested in. If you are using a price code chart for your cards, make sure this is clearly on display and not covered by any other merchandise.<\/span><\/p>\n

5. Keep displays well stocked<\/h2>\n

Customers may be looking for a specific colour of gift wrap or a particular sized gift box, if you have it out the back and not on display it\u2019s likely you\u2019ll lose that customer to your competitor down the road.<\/span><\/p>\n

Gift wrap display stands<\/a> are a must to keep everything neat, organised, and easy for your customers to browse.<\/span><\/p>\n

6. Offer a gift-wrapping service or station<\/h2>\n

Help out those last-minute shoppers<\/a> by adding a gift wrapping and postage preparation service, or have a counter with scissors, Sellotape, etc to allow a customer to package their purchases, saving additional trips to the post office.<\/span><\/p>\n

\"Visual<\/span><\/p>\n

Source: Pinterest<\/span><\/p>\n

Now you know the basics, head over to<\/span> Valentino\u2019s Displays<\/a> and stock up on everything you need to be the best gift shop in town.<\/span><\/p>\n

Are you proud of the visual merchandising in your gift shop? Share your hints and tips in the comments section below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you already own or are planning to set up a gift retail business, it\u2019s vital to understand the importance of visual merchandising your retail space.<\/p>\n","protected":false},"author":1,"featured_media":60935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/comments?post=4197"}],"version-history":[{"count":2,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4197\/revisions"}],"predecessor-version":[{"id":61373,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4197\/revisions\/61373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media\/60935"}],"wp:attachment":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media?parent=4197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/categories?post=4197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/tags?post=4197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}