{"id":4255,"date":"2017-10-10T08:49:01","date_gmt":"2017-10-10T07:49:01","guid":{"rendered":"https:\/\/www.valentinosdisplays.com\/blog\/?p=4255"},"modified":"2024-03-04T08:35:49","modified_gmt":"2024-03-04T08:35:49","slug":"top-tips-for-merchandising-a-pop-up-shop","status":"publish","type":"post","link":"https:\/\/www.valentinosdisplays.com\/blog\/top-tips-for-merchandising-a-pop-up-shop\/","title":{"rendered":"Awesome tips: merchandising your pop-up shop for best results"},"content":{"rendered":"

A Pop-Up Shop is a temporary retail event, in place for a short time, often for just one day. The concept has become ever more popular in UK retail, following successes in brand development for many online-only businesses, creating a Pop-Up-Shop event is a great way to get the word out about your company, cause a stir, and increase your customer base.<\/span><\/p>\n

There\u2019s a multitude of objectives<\/a> that a Pop-Up-Shop can help you reach, including testing out a new revenue stream, engaging new customers, or creating the urgency that comes with \u201chere today, gone tomorrow\u201d. Whatever your objective, merchandising your Pop-Up-Shop needs a lot of thought, to ensure you make the most of your limited time we\u2019ve come up with some top tips to help you out.<\/span><\/p>\n

Create an eye-catching window display<\/h2>\n

Your Pop-Up-Shop is only going to be available for a short time and your customers must know that. Use your window display to shout about the exclusivity of your event, ensuring customers can\u2019t miss the fact that if they don\u2019t buy now, they\u2019ll certainly miss out.<\/span> Window poster holders<\/a> are the perfect way to get your message out there, remember to make it clear that the amazing deals in your Pop-Up-Shop won\u2019t be available when the shop is gone<\/span>.<\/span> <\/strong><\/p>\n

Make the most of the opportunity to generate brand awareness<\/h2>\n

This is your time to shine, so grab every opportunity you can to get your company\u2019s name out there. Make sure your retail staff are trained on all your products and your brand values to ensure your customers get the right impression of your brand. Have staff outside the shop making some noise, handing out leaflets, balloons, and other branded merchandise.<\/span><\/p>\n

Don\u2019t forget your<\/span> carrier bags<\/a> and ensure they communicate the urgency of your event to passers-by.<\/span><\/p>\n

\"Top<\/p>\n

Source: Pexels.com<\/span><\/p>\n

Ensure your shop floor display does your products justice<\/h2>\n

You may not want to spend the earth on shop fittings for a temporary shop, but it\u2019s important to have quality fittings that will do your stock and brand image justice.<\/span><\/p>\n

Make use of<\/span> portable displays<\/a> that will be easy to store and re-use for future events.\u00a0 There are plenty of<\/span> cheap shop display systems<\/a> that also offer the quality you need.<\/span><\/p>\n

Get the local press involved<\/h2>\n

Get the press involved in the run-up to your event to ensure potential customers know you\u2019ll be there. It\u2019s also a good idea to invite them to the event with special press offers and gifts. You\u2019ve got your shop floor display and window display looking perfect and photos in the press will expand the reach beyond your event. <\/strong><\/span><\/p>\n

Visit Valentino’s Displays for cheap shop display systems<\/h2>\n

We\u2019ve got everything you need to create a stir with your Pop-Up-Shop,<\/span> visit the website<\/a> for a <\/span>low-cost clothes rail<\/a>,<\/span> shop shelving<\/a>, and more.<\/span><\/p>\n

Have you created or visited a Pop-Up-Shop event? We\u2019d love to hear about it, let us know how you got on in the comments below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A Pop-Up Shop is a temporary retail event, in place for a short time, often for just one day. The concept has become ever more popular<\/p>\n","protected":false},"author":1,"featured_media":60906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/comments?post=4255"}],"version-history":[{"count":4,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4255\/revisions"}],"predecessor-version":[{"id":61357,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4255\/revisions\/61357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media\/60906"}],"wp:attachment":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media?parent=4255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/categories?post=4255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/tags?post=4255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}