{"id":4273,"date":"2018-01-10T12:12:55","date_gmt":"2018-01-10T12:12:55","guid":{"rendered":"https:\/\/www.valentinosdisplays.com\/blog\/?p=4273"},"modified":"2023-11-10T11:35:50","modified_gmt":"2023-11-10T11:35:50","slug":"innovative-shop-displays-to-beat-the-january-blues","status":"publish","type":"post","link":"https:\/\/www.valentinosdisplays.com\/blog\/innovative-shop-displays-to-beat-the-january-blues\/","title":{"rendered":"Innovative shop displays to beat the January blues"},"content":{"rendered":"

After the December rush and post-Christmas sales, January can be bleak for shoppers and businesses alike. As people are patiently waiting for payday to come, shops must do all they can to entice customers. However, before the shoppers part with their cash, they need to be tempted to go into your store. So, what is the best visual merchandising to attract customers and beat the January blues?<\/span><\/p>\n

\"what<\/p>\n

Innovative visual mercha<\/strong>ndising ideas for January<\/strong><\/h2>\n

1. Remove all holiday displays<\/h3>\n

Before you create a brand-new theme on your shop display stands, it is wise to get rid of all traces of the last season. From festive signs or the evidence of glitter, now the holidays are over, it is the last thing shoppers want to see. It will also make your shop display seem outdated, rather than fresh and exciting.<\/span><\/p>\n

2. Creative theming<\/h3>\n

Have you got a new range of products that deserve focus? Be creative and work out how they can tie into a story. Don\u2019t be afraid to add props to your shop display to help tell the story. Your shop window does not have to be crammed full of items you sell. By utilising a few key products tied together with a theme, you are more likely to attract attention.<\/span><\/p>\n

3. Bring a theme from the outside in<\/h3>\n

Your shop window is not your only way to attract attention. When planning your next display, ask yourself what is visual merchandising to you? Visual merchandising is simply the displays and floor plans that drive sales. With this in mind, consider how you can carry your creative theming across the whole shop. Consider aspects such as;<\/span><\/p>\n