{"id":4456,"date":"2018-03-14T11:28:12","date_gmt":"2018-03-14T11:28:12","guid":{"rendered":"https:\/\/www.valentinosdisplays.com\/blog\/?p=4456"},"modified":"2023-11-10T10:12:27","modified_gmt":"2023-11-10T10:12:27","slug":"how-to-avoid-visual-merchandising-mistakes","status":"publish","type":"post","link":"https:\/\/www.valentinosdisplays.com\/blog\/how-to-avoid-visual-merchandising-mistakes\/","title":{"rendered":"How to avoid visual merchandising mistakes"},"content":{"rendered":"<p><span style=\"color: #000000;\">When executed correctly, visual merchandising is an incredibly effective marketing strategy for any business. However, when companies fail to utilise visual merchandising or make a mistake, it can severely impact the business and can even detract your target audience from visiting your premises. To make sure you attract customers and entice sales, you need to have a well-designed display. Make sure you avoid or rectify any of these mistakes to keep your visual merchandising working efficiently.<\/span><\/p>\n<h2>Most common visual merchandising mistakes<\/h2>\n<h3>1. Windows<\/h3>\n<p><span style=\"color: #000000;\">Many visual merchandising mistakes start with the window. Some companies will forget about their shop window while others will <a href=\"https:\/\/modernretail.co.uk\/the-importance-of-window-displays-for-retailers\/\" target=\"_blank\" rel=\"noopener\">neglect their window display<\/a> leaving it to become dusty, dull, and drab. Another problem with visual merchandising in the windows is that people will try and overfill the window to advertise as many products as possible. Unfortunately, this strategy means people are less likely to notice the product and can reduce sales.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">How to fix your window visual merchandising:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Use props to add to the theme of your window display<\/span><\/li>\n<li><span style=\"color: #000000;\">Change products in the window every fortnight, and change the backdrop every two months.<\/span><\/li>\n<li><span style=\"color: #000000;\">Focus on less rather than more, make sure specific products stand out<\/span><\/li>\n<li><span style=\"color: #000000;\">Use the window for display, not for long-forgotten posters<\/span><\/li>\n<li><span style=\"color: #000000;\">If using seasonal theming, make sure to change it when the season or event is over.<\/span><\/li>\n<\/ul>\n<h3>2. Offer breathing space<\/h3>\n<p><span style=\"color: #000000;\">It is understandable that shops want to display all of their products to showcase how much choice there is and to make sure to improve upselling and add-on buying. However, by not giving customers the freedom to walk around the shop, they become fearful that they may knock something over or damage the products. Cramming products can make your shop look messy and unwelcoming.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">How to fix your space and displays:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">As you introduce a new product, phase out an old one<\/span><\/li>\n<li><span style=\"color: #000000;\">Offer equal space for displays<\/span><\/li>\n<li><span style=\"color: #000000;\">Make sure there is adequate aisle space<\/span><\/li>\n<li><span style=\"color: #000000;\">Have artwork or clean walls for customers to rest their eyes while browsing<\/span><\/li>\n<li><span style=\"color: #000000;\">Where appropriate, use chairs or soft furnishings to allow customers to rest and feel comfortable.<\/span><\/li>\n<\/ul>\n<h3>3. Continuity<\/h3>\n<p><span style=\"color: #000000;\">Another popular visual merchandising mistake is to come up with an excellent theme for a window, but the shop itself does not continue the theme or makes it impossible to find the products that are advertised in the window. If you have eye-catching promotional posters in the window, but customers cannot see confirmation of this deal inside the store, they may be too reluctant to ask or buy.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">How to fix visual merchandising continuity:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Make sure products in windows have a prominent place in the shop<\/span><\/li>\n<li><span style=\"color: #000000;\">Use the same signage in the windows instore<\/span><\/li>\n<li><span style=\"color: #000000;\">Continue your theme with decorated tables and till point<\/span><\/li>\n<li><span style=\"color: #000000;\">Link point-of-sale systems to other products<\/span><\/li>\n<li><span style=\"color: #000000;\">Use the same eye-catching colours or palettes.<\/span><\/li>\n<\/ul>\n<h3>Upgrade your visual merchandising with Valentino\u2019s Displays<\/h3>\n<p><span style=\"color: #000000;\">If you need to fix some visual merchandising mistakes or think your displays need an overhaul, then<\/span> <a href=\"https:\/\/www.valentinosdisplays.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Valentino\u2019s Displays<\/a> <span style=\"color: #000000;\">can help. We offer a range of display equipment products that can help you to maximise your visual merchandising and sales potential. Browse our online shop for shops today or call 01489 808007 for free, friendly advice.<\/span><\/p>\n<p><a href=\"https:\/\/www.valentinosdisplays.com\/blog\/how-to-avoid-visual-merchandising-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-4457 size-full\" title=\"How To Avoid Visual Merchandising Mistakes\" src=\"https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2018\/03\/how-to-avoid-visual-merchandising-mistakes.jpg\" alt=\"How To Avoid Visual Merchandising Mistakes\" width=\"500\" height=\"331\" srcset=\"https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2018\/03\/how-to-avoid-visual-merchandising-mistakes.jpg 500w, https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2018\/03\/how-to-avoid-visual-merchandising-mistakes-300x199.jpg 300w, https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2018\/03\/how-to-avoid-visual-merchandising-mistakes-600x397.jpg 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When executed correctly, visual merchandising is an incredibly effective marketing strategy for any business. However, when companies fail to utilise visual merchandising or make a mistake,<\/p>\n","protected":false},"author":1,"featured_media":60867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/comments?post=4456"}],"version-history":[{"count":3,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4456\/revisions"}],"predecessor-version":[{"id":60871,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4456\/revisions\/60871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media\/60867"}],"wp:attachment":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media?parent=4456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/categories?post=4456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/tags?post=4456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}