{"id":4471,"date":"2018-03-19T10:44:48","date_gmt":"2018-03-19T10:44:48","guid":{"rendered":"https:\/\/www.valentinosdisplays.com\/blog\/?p=4471"},"modified":"2023-11-09T15:35:43","modified_gmt":"2023-11-09T15:35:43","slug":"top-5-mistakes-fashion-shops-are-making-with-visual-merchandising","status":"publish","type":"post","link":"https:\/\/www.valentinosdisplays.com\/blog\/top-5-mistakes-fashion-shops-are-making-with-visual-merchandising\/","title":{"rendered":"Top 5 mistakes fashion shops are making with visual merchandising"},"content":{"rendered":"

What drives a customer into a new fashion or retail store when they\u2019re wandering through town? While they may be enticed by the products themselves, it\u2019s often the way the products are displayed or the way the shop is organised which catches their eye and draws them inside to make a purchase.<\/span><\/p>\n

Visual merchandising is often undermined as a sales strategy in fashion retail stores. Don\u2019t make that mistake. The layout, appearance, and visual personality of your store are just as important as the products you choose to put in it.<\/span><\/p>\n

Carefully curated visual merchandising can be the difference between a customer who makes repeat purchases and those who leave empty-handed, or worse, don\u2019t feel compelled to come in at all. To help you out, we\u2019ve rounded up the top 5 mistakes that fashion shops are making with their visual merchandising strategy.<\/span><\/p>\n

1. Lack of consideration of the target customer<\/h3>\n

To create an effective visual merchandising strategy, it\u2019s vital to keep the target customer in mind. This means analysing your demographic data such as customers\u2019 age, gender, and income, but also delving deeper into their psychographics, such as likes, dislikes, and lifestyles.<\/span><\/p>\n

Are you targeting children, teenagers, young adults, or mature? What do they seek when they come into your store? What kinds of products are they looking for at the specific time of year? By accurately evaluating your target market, you\u2019ll be able to effectively entice them into your store.<\/span><\/p>\n

For example, if you\u2019re targeting young, fashion-conscious females at Christmas time, apply psychology to your visual marketing by employing a vibrant, exciting, and glamorous seasonal window display. If you\u2019re targeting middle-aged, busy, working people, employ simplicity, organization, and cleanliness to your store layout so they can quickly and easily find what they\u2019re looking for if they\u2019re in a rush.<\/span><\/p>\n

2. Under utilizing the checkout area<\/h3>\n

If people have got to the checkout area, they like your products – after all, they\u2019re about to buy one! Use this to your advantage by making the most of the surrounding area. Use a nearby wall or space beside the tills to display a small selection of products. It\u2019s best to focus on lower-priced products as customers are more likely to buy these on impulse. You can also use posters and signage to communicate current offers or promotions which customers may have missed.<\/span><\/p>\n

3. No logical organisation of store layout<\/h3>\n

It\u2019s essential to bear in mind that shoppers don\u2019t always have much patience. Often, customers enter a store with a specific objective in mind. While you ideally want customers to browse the entire store after<\/em> they\u2019ve found the item they want, you don\u2019t want them to give up in frustration when they can\u2019t find what they\u2019re looking for.<\/span><\/p>\n

In a particularly large store, you should implement a clear, accessible store map or signage to help customers find what they need. In smaller stores, using a grouping strategy can save customers time. You could group by category, brand, use (evening wear, beachwear, casual wear, accessories), or by season. The key is to choose groups that will help customers find what they\u2019re looking for.<\/span><\/p>\n

4. Too few or too many products<\/h3>\n

Stocking too few products is one of the worst mistakes you can make. Large, empty spaces or obvious gaps look uninviting -and could even make your customers feel like you\u2019re struggling or have nothing to offer. However, too many products can leave customers feeling lost or overwhelmed. To avoid this, try to establish a plan which determines what goes where and in what quantity. Make sure there\u2019s enough free space in your store for customers to easily move around and display each product clearly and individually.<\/span><\/p>\n

The key message? Choice is good, clutter is not!<\/span><\/p>\n

5. Focusing on one sense instead of five<\/h3>\n

It\u2019s a common mistake to focus on creating only a visually<\/em> attractive store. Sight is easy to take advantage of with the use of lighting, themes, symmetry, colours, and attractive store decor such as<\/span> mannequins<\/a>.<\/span> But to create a fully immersive experience, make sure to consider the other senses too.<\/span><\/p>\n

Give your customers the ability to touch and try out whatever you\u2019re selling, and carefully select the music you play in-store – it has a bigger effect on your customer\u2019s behaviour than you think. For example, playing top 40 pop could encourage teenagers into your store while discouraging a mature audience, and mellow music could help people to slow down, relax and browse more thoroughly. <\/span><\/p>\n

You\u2019ve probably heard of global brands like Samsung, Hollister, and Sony that use \u2018scent marketing<\/a>\u2019 to their advantage. Smell is closely linked to the function of your brain which controls emotion and memory, which are two factors in why a customer would choose your store over another. Why not incorporate a scent into your store and see the subtle yet effective result?<\/span><\/p>\n

For more visual merchandising tips, tools, and advice, as well as an extensive range of display equipment products, head over to<\/span> Valentinos Displays<\/a> or call 01489 808007.<\/span><\/p>\n

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What drives a customer into a new fashion or retail store when they\u2019re wandering through town? While they may be enticed by the products themselves, it\u2019s<\/p>\n","protected":false},"author":1,"featured_media":60861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/comments?post=4471"}],"version-history":[{"count":1,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4471\/revisions"}],"predecessor-version":[{"id":60403,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/4471\/revisions\/60403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media\/60861"}],"wp:attachment":[{"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/media?parent=4471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/categories?post=4471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valentinosdisplays.com\/blog\/wp-json\/wp\/v2\/tags?post=4471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}