2. Use signs<\/h2>\n\n\n\n
If your store sits in a busy shopping mall or high street, people might not be able to see your displays through the wall of people. Use eye-catching signs to let them know exactly what you are selling and where!<\/p>\n\n\n\n
Make sure your signs really stand out. A sale poster in your window isn\u2019t good enough. You need to be creative. Dig deep into your shop fitting armourment. A sandwich board can be a great way to literally stop people in their tracks, as they have to walk around it, making it harder to ignore. Add a fun rhyme, a cheeky pun, or a memorable quote related to what you sell, and you\u2019ll have the attention of your audience.<\/p>\n\n\n\n
3. Hold an influencer event<\/h2>\n\n\n\n
You can reach a much wider audience by piggybacking on the popularity of others. It\u2019s a great idea to hold a special influencer event. Invite those with large social media followings who might be interested in the products you sell.<\/p>\n\n\n\n
You can then either keep it private, allowing those influencers access to your products so they can show them off on their social media channels. Or you can make it public, advertising the fact that you have a minor celebrity in store and encouraging people to come down for a selfie, an autograph, and a chance to check out your goods.<\/p>\n\n\n\n
4. Encourage return custom<\/h2>\n\n\n\n
Of course, it\u2019s great to have new customers. But it\u2019s equally important to look after your loyal shopper base \u2013 they\u2019re the ones who deserve the most attention. By continuing to market to them, you\u2019ll increase the number of times they return to your store, and boost revenue. Here are some ways to do it.<\/p>\n\n\n\n
- \n
- We miss you messages:<\/strong> Send text messages and emails telling your customers you miss them, along with a small discount code to encourage them back. Not only does this remind your customers that you exist, but it gives them a reason to visit again.<\/li>\n\n\n\n
- Time it right:<\/strong> If your customer buys something that often needs replacing, for example, skincare or supplements, send them targeted messages that remind them to re-purchase. You can work out on average how often these things need replacing and send them an email a few days before with a discount code and a link to your online shop. Or directions to their nearest store.<\/li>\n<\/ul>\n\n\n\n
5. Sell an experience<\/h2>\n\n\n\n
Chances are that your products aren\u2019t unique. That means you need to do more to stand out from your competition \u2013 especially if they are undercutting you. And if you want people to visit your shop, rather than just buy online, you\u2019ll really need to amp up your experience, past your shopfitting supplies.<\/p>\n\n\n\n
- \n
- Add champagne to your shop:<\/strong> Offer customers a small glass as they wander around. Or tempt them with food samples. Not everyone will take you up on the offer, and it doesn\u2019t have to cost much to do, but it will make everyone feel a little bit more special as they browse.<\/li>\n\n\n\n
- Upsell services:<\/strong> Watch repairs, makeup consultation, personal shopping \u2013 not only are they an opportunity to increase your profit margin, but they can also keep customers returning again and again. What can you add to your business?<\/li>\n<\/ul>\n\n\n\n
6. Talk to your customers<\/h2>\n\n\n\n
Shopping in-store can be a social experience for some, which makes it a bigger draw than online shopping. Capitalise on this by encouraging conversation wherever possible (and reasonable). Recognise when some customers don\u2019t want to talk and ensure you have enough staff on hand to pay personal attention to those who crave human contact.<\/p>\n\n\n\n
This is also a great opportunity to find out what your customers need and want from your business \u2013 don\u2019t waste it!<\/p>\n\n\n\n
7. Give your customers a reason to share<\/h3>\n\n\n\n
It\u2019s so easy for customers to \u2018check in\u2019 on Facebook or other social media platforms, showing people that they are spending money in your store. So, give them an incentive. Offer a free gift if they do it, or a small discount on their shopping. Just make sure they prove it to you.<\/p>\n\n\n\n
These ideas are easy-to-implement and require very few shop-fitting supplies to do. If you do need any help with the practical side of shop display creation, we\u2019re only too happy to help. With many years of experience in the retail industry, there is very little that we don\u2019t know! Send us a message and let us know what you need for your shop displays<\/a>.<\/p>\n\n\n
\n![\"How](\"https:\/\/www.valentinosdisplays.com\/blog\/wp-content\/uploads\/2023\/06\/attract-more-customers.jpg\")
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- Upsell services:<\/strong> Watch repairs, makeup consultation, personal shopping \u2013 not only are they an opportunity to increase your profit margin, but they can also keep customers returning again and again. What can you add to your business?<\/li>\n<\/ul>\n\n\n\n
- Time it right:<\/strong> If your customer buys something that often needs replacing, for example, skincare or supplements, send them targeted messages that remind them to re-purchase. You can work out on average how often these things need replacing and send them an email a few days before with a discount code and a link to your online shop. Or directions to their nearest store.<\/li>\n<\/ul>\n\n\n\n