How to create eye-catching retail posters

Advertising today tends to focus on online and mobile marketing strategies; but old fashioned methods can sometimes be more effective, especially if you have a retail store.

In-store posters and graphics can instantly grab customers’ attention and draw them in, so they should never be underestimated. Continue with online strategies, but don’t undervalue the selling potential of posters for promoting your business.

The way you design your in-store graphics and signage can significantly influence customer attraction. Here are a few tips for creating eye-catching posters to boost your productivity.

Text

You don’t need fancy fonts for your posters. Instead, concentrate on producing graphics that are clear and easy to read so that customers can quickly understand what you’re selling.

Keep it short and sweet and try to include ‘call to action’ words while always referring to ‘you’ or ‘your’. Get rid of any unnecessary words and avoid long descriptions. Less is more; you need to get to the point, create a reaction and motivate action.

Colours

Colour plays an integral part in graphic advertising. Colours effectively convey a brand’s identity, so choose them wisely. Contrasting colours in the foreground and background can help with your poster’s readability, whereas similar colours tend to wash out the text. Remember, colour can highlight words but smother them if not chosen well. Borders, shadows and outlines can also help highlight text and improve readability.

Size

Larger letters stand out better and are easier and faster to read. Check the distance of your posters so that they make an impact, even from far away.

Have fun

Have fun creating your posters. Use creativity and play with words, making puns, jokes, and even double entendres. If your poster grabs attention, then it has done its job.

Also, try to be as original as possible; don’t copy a more famous catchphrase. Creating your catchphrases will make your store more unique.

Displaying

Posters can be displayed in your shop window displays, throughout your store, or even hung from the ceiling. Work out various ways to best catch customers’ attention. Poster frames are available in silver, coloured, and wooden snap frames, which are easy to mount and look great on indoor and outdoor walls. Suspended frames are modern and fun and use ceiling space well while freeing up valuable floor space.

For our full range of large poster frames, including wood poster snap frames and key lockable frames, visit Valentino’s Displays online or contact us today.