The great importance of well-planned visual merchandising

If you’re a retailer with a physical shop, chances are you’ll be looking for every opportunity to make your business more competitive. Visual merchandising should be one of your top priorities since it’s proven to be a vital part of many retail success stories. Remember when planning your retail displays, the whole point is to engage with your target audience and inspire them to make a purchase that will help your business grow and boost your profits.

Some of the best tips to remember when planning visual displays are as follows…

• Use space wisely

Only use your valuable space to the greatest possible effect. Analyse what area you have available and compare it to what you know are your highest-value products to start planning how to use that space to boost profits.

• Use a logical layout.

You need to ensure your products are placed where they can easily be identified and shown in the most attractive way possible. Organise your shop the same way you would a website, with categories of products that are visually separate so someone can intuitively navigate to what they need. You might also want to have some suggestions of products that complement each other placed nearby on the shelves.

• Make all signage crystal clear.

It’s important to keep the signage clear and consistent. Using your branding, thinking about colours, and using straightforward fonts that can be read from a distance will make everything easier to understand. Avoid having too many signs all over the place, as this can be very overwhelming.

• Remember to be creative.

Plenty of tricks of the trade, like the ones above, make everything flow better for pretty much any retailer looking to display products in the best way. However, don’t forget that a fixed set of rules isn’t going to make your most successful campaigns. You need to back all this up with a healthy helping of originality and some creative ideas that will clarify to your customers why your shop is the best choice and your products are exactly what they came looking for.

Speaking of which, if you came here looking for great retail display equipment, you’re in the right place. Look at what we have on offer to help with your displays, or get in touch if you have any questions.