Retail packaging comes in lots of forms and is particularly useful for packing up online orders. However, it can come in useful in stores too, especially if you sell breakable items like plates or glassware. As the store owner, it is your responsibility to help your customers get their purchases home safely, so they can best appreciate the things they’ve bought and are tempted to return for more.

As with everything in sales, aesthetics is as important as function. It is not enough to just wrap something up and send the customer on their way. You want to choose retail packaging supplies that will add to your brand look and enhance your customers’ experience. There are lots of different ways to do this, but it is important to note that using yesterday’s newspaper is probably not going to cut it.

The benefits of high-quality retail packaging supplies

There are many reasons why you’ll want to invest in your retail packaging, and why you just can’t run a successful retail business without it.

  • It protects your customer purchases: The most obvious benefit of retail ready packaging is that it provides an important barrier between your customer’s purchases and the rest of the world. This is particularly useful for fragile items, but can also be useful for bulky products that are more durable.
  • There are lots of eco-friendly options: Paper-based packaging is a great option as it is easily biodegradable and compostable, reducing your business’ negative impact on the world. You can also get starch packing peanuts that dissolve in water, and paper tape that is as environmentally conscious as paper packaging.
  • You can brand it: Never waste an opportunity to emblazon something with your business logo and get your message out to the world! Printing your retail product packaging with your brand colours and logo is cheap and easy, and ensures your customer remembers you throughout the buying process.
  • You can add important usage information to it: If yours is a product that should be used in a certain way, you can easily print instructions directly onto the packaging, so there is no possibility of your customers getting it wrong. External packaging can also be a great place to leave information for delivery people, letting them know that something is fragile or should be placed a certain way up.
  • It leaves your customers with a positive feeling: If someone walks into your store and sees a roll of paper on your counter, ready to wrap purchases, they will see you as a business that cares about your customers. Equally, online shoppers will appreciate the time and effort that has gone into making sure their order has been properly packed so they can get the most enjoyment out of it. It is a cheap and simple way to show your customers your commitment to detail.

Types of retail-ready packaging

We sell retail packaging in a variety of forms, so you can select the items that best represent your brand.
  • Bubble wrap: The child comes out in everyone when they open a package with bubble wrap in it. It is too hard to resist the opportunity to pop one or two bubbles, or screw the whole thing up and pop lots at once. But bubble wrap is also a great way to keep fragile items protected in transit.
  • Corrugated cardboard roll: The extra protection from this stiff paper roll is perfect for items that might be subjected to a lot of potential damage. It is extremely durable and can be used repeatedly to protect your breakable items.
  • Kraft paper roll: Use this to stuff your box or to wrap around items when you have less space to pad. Kraft paper is an environmentally friendly choice because it can be reused and composted when it finally starts to show signs of wear and tear.
  • Refuse sacks: If you have a product that is particularly susceptible to water damage, you might want to use traditional black refuse bags to protect it.
  • Pallet shrink wrap: This is a great option if you are packing a gift item since you can wrap the product neatly and still see what’s inside. Great for hampers and sweet cones, it can also be reused where necessary.
  • Jiffy bags: If you need to deliver something small that would get lost in a box full of stuffing, jiffy bags are ideal. They are padded on the inside, providing protection against the outside world.
  • Document enclosed wallets: Add these to your parcels to allow your customers easy access to their invoices, while also providing a convenient place to show their address, in a way that won’t get ruined by rain, spills, or other possible damaging things on their journey.

The number one stop for retail product packaging

Valentino’s Displays works hard to offer the biggest range of high-quality retail products at the lowest possible price. As you can probably imagine, this is no easy task, but we manage it by working with local, highly skilled manufacturers and our amazing customer service team.

We know it’s hard running a retail business, which is why we strive to help lower your overheads. As well as excellent prices, you can benefit from our wholesale discounts, reducing your cost per unit even further.

Buy your retail packaging with confidence

As if that wasn’t enough, we offer free delivery on all orders over £100 and a 14-day money-back guarantee to give you confidence in your purchase. If you are unhappy with an item for any reason, or you simply just change your mind, you have two weeks from the delivery day to return it for a quibble-free refund.

And, if you can’t find what you are looking for on our website, we are happy to help. Our customer service team are experts in retail packaging and will happily advise you on the products you need. If it’s not already on our website, we will source it for you, so you can get on with building your retail empire.