How to Use Sensory Branding in Your Shop Floor Display

Your customers have five senses, yet shop floor displays rarely take them all in to account. Sensory branding is all about ensuring your brand appeals to all the senses, helping you connect with your customers on an emotional level.

The latest retail news is all about incorporating this concept in to your shop floor displays, the basic point being that brands that appeal to multiple senses will be more successful than brands that don’t. We’ve gone through the senses one by one to bring you tips on how you can look to include them to create multi-sensory shop floor displays and window displays.

Sight

Of course every shop floor display gives the customer a view of the products on offer and is aiming to show them off in their best light, but the core principle here is directing and controlling where the customer looks and for how long.

There’s a mass of information available on using colours as psychological triggers and making the most of lighting, symmetry and contrast. Knowing these tricks can be the difference between a pretty display and an intelligent display.

There’s a wide choice of shop systems to help with this aspect, glass cube displays are great tools, take advantage of lighting to highlight specific products to get the most out of your display cubes. Mannequins are great for controlling where the customer looks, cheap mannequins are a must have for any UK retail display.

Touch

Touch isn’t just about your products being accessible for customers to touch, it’s about making sure they feel comfortable to try out items.

Tactical display systems such as slatwall supplies can help ensure customers are content to touch, pick up and examine products whilst they browse.

Taste

If you sell consumable goods then offering free samples is the perfect way to allow your customers to try before they buy, it’s the equivalent of trying items on in a clothing store. A lot of specialist food stores have samples displayed on counters and sample stands, but it’s important customers are aware that they can ask to taste a product they’re tempted by. Use a simple poster display to invite your customers to ask for a taste. Our previous blog has more information on getting the most from you poster displays.

How to Use Sensory Branding in Your Shop Floor Display

Source: Pixabay

Smell

“Scent Marketing” is a topic in itself, with huge amounts of research carried out on the subject showing that smell is a fast track to triggering memory and emotion. It’s certainly worth doing some basic research in to the area to find out how it can best be incorporated into your retail display.

Sound

The soundtrack your store plays should not be overlooked, it needs to appeal to your target customer and encourage the behaviour you’re after. Mellow music is known to slow people down, meaning customers are likely to spend more time browsing your store, whilst up beat music with a fast beat has been found to encourage customers to shop faster and spend less.

Visit Valentino’s main website to see all the products we have available to help you with your sensory marketing.

Have you focused on all the senses in your shop floor display, let us know how you got on in the comments section below.

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How to Make Your Shop Mannequins Stand Out

Mannequins are a great display tool and can be used to enhance any retail display, they’re not limited to clothing retailers either, but all too often they’re not used to their full advantage, left wearing old stock, irrelevant to the stock around them and can even alienate customers if not used thoughtfully.

This blog is here to help you really make the most of your shop mannequins in the UK, ensuring they stand out and do what they’re meant to do; increase sales of specific products.

Include mannequins in your window display

Mannequins are perfect for bringing some life to any display and your window display is the prime space to make the most of this attribute. If you’re selling furniture, kitchen goods, electronics or plant pots, mannequins allow you to display your products in use, helping customers to use their imagination and visualise those products in their own home.

How to Make Your Shop Mannequins Stand Out

Source: Pexels.com

Make it easy for customers to buy the outfit

Mannequins are commonly used in shop floor displays, highlighting a specific look and sense of style to customers, with the ultimate aim of uplifting sales in those particular items of stock. Include a simple clothes rail next to the mannequin to host all the items on display, easily accessible to the customer, saving them a trek to the other side of the store to make up the look.

One size doesn’t fit all

People come in all shapes and sizes and mannequins do too, plus sized mannequin are available and it’s a good idea to mix it up, allowing your customers to see that your company operates in the real world.

Child mannequins are also available and can be used for a lot more than just children’s clothes, if families are your target audience, then use child mannequins to sell your customers the family dream.

Mannequins have pets too!

Humans love dogs, so why wouldn’t our static counterparts? Dog mannequins are perfect for pet shops and displaying those luxury doggy products, but they’re also a fantastic way to add some depth to your mannequin window display, whatever you sell. Give your couple watching the TV a pet, or add a dog to your autumn walk scene to keep your mannequins company. A dog mannequin will certainly grab your customers’ attentions and help your shop display meet its goals.

Make use of your wall and ceiling space

Displaying mannequins from walls or ceilings can help direct your customers’ gaze, make it easier to display the mannequin near to the goods it’s promoting, as well as saving floor space. Have a read of our previous blog for more tips on making the most of your shop’s floor space.

Valentino’s stock a wide range of mannequins, visit our website today to buy mannequins in the UK.

Have you seen or created any stand-out mannequin displays? Share them with us in the comments section below.

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Top Tips for Merchandising a Pop-up Shop

A Pop-Up Shop is a temporary retail event, in place for a short period of time, often for just one day. The concept has become ever more popular in UK retail, following successes in brand development for many online only businesses, creating a Pop-Up-Shop event is a great way to get the word out about your company, cause a stir and increase your customer base.

There’s a multitude of objectives that a Pop-Up-Shop can help you reach, including testing out a new revenue stream, engaging new customers or creating the urgency that comes with “here today, gone tomorrow”. Whatever your objective, merchandising your Pop-Up-Shop needs a lot of thought, to ensure you make the most of your limited time we’ve come up with some top tips to help you out.

Create an eye catching window display

Your Pop-Up-Shop is only going to be available for a short time and it’s important your customers know that. Use your window display to shout about the exclusivity of your event, ensuring customers can’t miss the fact that if they don’t buy now, they’ll certainly miss out. Window poster holders are the perfect way to get your message out there, remember to make it clear that the amazing deals in your Pop-Up-Shop won’t be available when the shop is gone.

Make the most of the opportunity to generate brand awareness

This is your time to shine, so grab every opportunity you can to get your company’s name out there. Make sure your retail staff are trained up on all your products and your brand values to ensure your customers get the right impression of your brand. Have staff outside the shop making some noise, handing out leaflets, balloons and other branded merchandise.

Don’t forgot your carrier bags and ensure they communicate the urgency of your event to passers-by.

Top Tips for Merchandising a Pop-up Shop

Source: Pexels.com

Ensure your shop floor display does your products justice

You may not want to spend the earth on shop fittings for a temporary shop, but it’s important to have quality fittings that will do your stock and brand image justice.

Make use of portable displays that will be easy to store and re-use for future events.  There are plenty of cheap shop display systems that also offer the quality you need.

Get the local press involved

Get the press involved in the run-up to your event to ensure potential customers know you’ll be there. It’s also a good idea to invite them to the event with special press offers and gifts. You’ve got your shop floor display and window display looking perfect and photos in the press will expand the reach beyond your event.

Visit Valentino’s Displays for cheap shop display systems

We’ve got everything you need to create a stir with your Pop-Up-Shop, visit the website for a low cost clothes rail, shop shelving and more.

Have you created or visited a Pop-Up-Shop event? We’d love to hear about it, let us know how you got on in the comments below.

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Halloween Display Ideas

Autumn is here, bringing with it a wealth of shop floor display themes to take advantage of, it’s the season to make up a warming, cosy displays and you can find great tips to help you in our previous blog, but in this blog we’re going to get spooky, helping you create some of scariest, spine-tingling, hair-raising and, of course, entertaining Halloween displays.

Halloween has really taken off in the UK and we’re catching up with our friends across the pond, incorporating a little bit of Halloween magic into your shop floor and window displays is a great way to have some fun with your customers and boost sales at the same time.

Our top tips will make sure you get the most out of the season, here’s our Halloween display ideas.

Get Your Staff Involved

Getting your staff onboard with your Halloween theme is a great way to add some depth to your display, give them a few options to choose from, whether it’s creepy make-up, a full costume or just a few accessories.

Once your staff are in the mood adding a few interactive displays can work a treat, think apple bobbing stations, pumpkin carving and trick or treat lucky dips.

Get creative with your mannequins

Mannequins come in all shapes and sizes and can be easily adapted to add some frightening delights to your Halloween display. Use mannequin busts to create a headless ghoul, or mannequin heads to add a truly macabre feel to your display.

A touch of imagination is all it takes, with a whole host of mannequins for sale.

Use your shop window display to feed customers’ curiosities

You can really make the most of your Halloween window display, use the space to entice your customers’ curiosities. There’s so much to choose from, from spiders webs to tombstones, witches to werewolves. Think about your stock when choosing a display theme and make sure you include your merchandise in your Halloween widow displays.

Your window display is a great place to add some interactivity to bring customers inside your store, Halloween is the perfect time for some revolting riddles, adding some mystery to your display, arrange some small prizes for customers with the right answers.

Scarier isn’t necessarily better

Remember Halloween is a time for children and whilst most kids love a gentle scare, going full on Nightmare on Elm Street is likely to result in a few tears and lost customers. If children are your main target audience, stick with Jack-o’-Lanterns, sweets, goodies and spells and hold back on the screams, poltergeists and serial killers.

Halloween Display Ideas

Source: Pexels.com

Be creative with your Halloween product lines

If you sell costumes, pumpkins, party items and sweet treats, it’ll be easy to incorporate them into your Halloween display. If not you can still get involved, any products can be turned into a devilish display with a bit of imagination,  a witches kitchen, complete with bubbling cauldron would definitely enchant your customers and fit nicely if you sell home goods. For an outward bound store, misty moons and evil elves could fit in nicely.

Valentino’s displays have everything you need to create a spooktacular Halloween display for your retail business, visit the website today to see our great deals.

Have you seen or created any eerie Halloween displays, we’d love to hear about them, let us know in the comments section below.

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