Get The Most From Your Valentine’s Window Display

It’s likely it only feels like five minutes since you took down your Christmas display, but it’s been a good few weeks and that means it’s time to start thinking about your Valentine window display.

Tying your marketing promotions in with the widely-recognised holidays is a great way to drive business, whatever your business, but if you’re a shop or restaurant with a prominent window display, you can really make the most of it with your Valentines display.

We’ve pulled together some of our top tips to help you.

1.Think about your goals

It’s easy to get carried away with your Valentine’s display, and if you’re not careful you could end up spending a lot of money, and not getting anything in return. Outlining your goals before you start planning your window display will help ensure you get a return on your investment.

Think about any particular products you want to push and any promotions you want to run, then design your window display around these goals.

It’s easy to display any promotions you decide upon in the window display using simple cable poster holders.

2.Pink and Hearts go along way at this time of year

Pink and hearts are traditional at this time of year, and it’s what your customer will be looking for to let them know, at a moment’s glance, that your window display is about Valentine’s day.

3.Link your display to your business

Pink and Hearts may be the link to the holiday, but you also need to focus on linking your window display to your business.

The options are endless, a holiday company may do a display of a loved-up couple on holiday; a gift shop may display the moment the perfect gift is given and received. Using shop mannequins can really bring these types of ideas to life.

retailers prepare for valentines daySource: http://www.expd8.co.uk

4.Be creative

Valentine’s windows displays are becoming bigger and bolder than ever before, with some of the big department stores really blowing a lot money on their displays. But with a bit of creativity, a huge budget isn’t necessary to have a hugely successful, professional and eye catching window display.

There are a lot of tools available to help you pull off a fantastic display, but using display plinths will really add a professional touch, and allow you to use your creative flair.

godiva valentine window displaySource: http://blog.ispira.com

5.Remember the sentiments of Valentine’s Day

Valentine’s Day has a very clear theme, a celebration of love and letting people know they are loved, it’s a great idea to pull this into your display.

6.If you’ve gone big on your display, prepare for big crowds

If you’re expecting to be much busier than usual over Valentines, it’s a good idea to plan out how you’re going to manage the extra customers. Looking into some queue management options could be wise.

7.Visit Valentino’s Displays

At Valentino’s Displays we have a wide range of products to help you make the most of your Valentine’s Day window display. Visit our website and see for yourself here.

Have you seen a Valentine’s Day Window Display that’s gone above and beyond? Let us know in the comments section below.

Posted in News | Leave a comment

Tips For Getting The Most Out Of Your Poster Frames

We’ve all seen some of the shoddier examples of poster campaigns; out of date, spelling mistakes, fonts that are unreadable, blue tacked to the wall, possibly even crumpled up on the floor.

There’s an easy way to solve the tatty, blue tacked, crumpled on the floor issue, and that’s to invest in some cheap poster frames. Once you’ve done that, you just need to make the most of them, we’ve come up with some top tips to help you out.

1.Have some clear objectives.

Are you a bar promoting an upcoming night? A shop promoting a buy one get one free deal? Or a doctors surgery trying to reduce unnecessary appointments?

Whatever your business, whatever you’re aiming to promote, it’s important to start with a clear idea of what you want to achieve. This will allow you to keep your posters to the point, with a clear message that your customers can instantly understand.

2.Choose where to display your poster frames carefully.

Your posters need to grab the customers attention whilst they have the opportunity to take in the content; there’s a good reason you’ve read so many posters on a public toilet door.

If you’re looking to reduce unnecessary appointments in your doctors surgery, the waiting room is probably a better option than in the doctor’s office.

If you’re a bar that gets a queue out the door, place your poster frames in the queuing area, rather than next to a busy dance floor.

3.It’s not always necessary to spend money on a professional designer.

Your business and the purpose of your poster frames will determine whether a professionally designed poster is worthwhile.

If you’re running a popular bar or club and promoting an upcoming night with a celebrity guest, the professional touch will certainly be expected; but if you’re a small independent shop or local doctors surgery, it’s acceptable to save some money and design a poster in house.

Whether you’re designing your own poster, or using a professional, it’s important that it catches your customers eye, and remember your poster is representing your business.

large poster frames

4.Think about your target audience.

Use phrases and imagery that will appeal to your target customer. If you’re promoting a nightclub event, slang and risqué imagery may be well received, but if you’re a doctors surgery trying to reduce unnecessary appointments a polite, professional, informative approach is likely to be more appropriate.

5.Spell check!

Your poster is representing your company, you don’t want to risk your customers laughing at you because of a silly typo.

Run your spell checker, and have some time away from your poster before proof-reading, once you’ve got some distance you’ll find yourself in a better position to spot any typos. Another good idea is to get someone else to cast an eye over your poster before committing to a large print run.

6.Print a test poster.

Print out one copy and test it out in your poster frame. Make sure your chosen font is still clear to read once it’s in the frame.

It’s also a good idea to check that the main points of the poster are clear. It needs to grab your customers attention in the first instance, and then clearly communicate your message.

If you find it’s too small and increasing the font makes it feel too cramped, you may need to look at getting some large poster frames.

7.Keep your poster frames up to date.

If you haven’t got anything to promote at certain times of the year, it’s better to remove old posters from your frames and display a company logo as a place holder. Leaving an out of date poster up could frustrate your customers, leading to them ignoring your future posters.

If you expect to change your posters regularly, you may find an easy to open frame beneficial, such as these snap frames, available in the UK.

Valentino’s Displays have a wide range of cheap poster frames.

If you’re ready to take your poster campaigns to the next level, the first thing to is buy cheap poster frames. There’s a reason posters are one of the oldest promotional methods, and it’s because they don’t need to cost the earth to be successful.

Valentino’s Displays offer a wide range of poster frames, cheap. Browse through the range and choose frames that will help you meet your poster campaign’s objectives.

Have you got any top tips for poster campaigns?

If there’s any tricks or tips you’ve been using to get the most out of your poster frames, we’d love to hear about them. Let us know in the comments section, and we’ll see who’s got the best top tip.

cheap poster frames

Posted in News | Leave a comment

The Black Friday Mayhem is About to Commence

An American holiday tradition, marking the beginning of the festive period, which now starts weeks before you open the first door on your Advent calendar, Black Friday falls on the day after Thanks Giving each year. Retailers kick start the Christmas shopping period with their Black Friday sales, offering customers the best deals they can expect to see all year.

The concept was relatively unknown in the UK until recent years, despite various attempts by American owned retailers to introduce the idea, but in 2014 it was picked up on by UK retailers who, understandably, wanted to get in on the action, boost sales and generate a spending spree to rival our American cousins.

black friday sales

Source: Telegraph

The retail festival is loved by consumers, many will hold out on making large purchases to see how much they can save on the big day, and they expect big savings! Retailers are prepared to offer customers the best deals they possibly can on high priced items, driving footfall in their stores at a time when, with big retailers at least, even the media has a curious eye on sales figures.

The event is mutually beneficial, customers are happy to save some hard-earned money, and retailers are happy with the boost to their sales. Despite this, the day has attracted negative press over the last few years, with some shopper’s poor behaviour at the heart of a news storm.

Retailers were criticised for not laying on enough security to deal with the over-excited, adrenaline filled shoppers, which led to some stores, such as Asda, announcing they wouldn’t be doing in-store Black Friday deals in 2016.  Don’t fret though, Black Friday is still going strong in the UK and you can expect to see some amazing deals, with some retailers extending the sale period over the weekend and into the following week.

If you watched the video and don’t fancy finding yourself in a similar situation, there’s always online. Although Cyber Monday, falling on the Monday after Black Friday, has been heralded as a shopping event in its own right, you’ll be sure to find fantastic deals on retailers websites from Black Friday onwards.

Make sure you get the most out of Black Friday!

If you’re in need of a new TV, Laptop or Tablet now’s the time to start looking, get a good idea of what you want and what the regular price is, this way you can make sure you’re getting a good deal on something you actually want.

Start to get a list together of what you’d like to get people for presents this year, then you can check in the Black Friday sale to see if it is any cheaper.

Don’t forget, it’s not just retailers offering amazing deals, if your broadband or TV package is up for renewal soon, you could get a fantastic reduction and carry those savings through the year with a cheap contract.

We’ll be offering some fantastic Black Friday deals at Valentino’s, including 50% off selected products, and a 20% discount code will be available across the site if you use “BLACKFRIDAY” at the checkout.

Have a look for what you need here, so you’ll be ready to grab those bargains on Friday.

What have you got your eye on this Black Friday?

Let us know how you get on, if you find any amazing deals share them with us and we’ll see who gets the most unbelievable deal of the year!

Posted in News | Leave a comment

The #MannequinChallenge Is Taking The Internet By Storm

It’s the latest in a long line of internet trends, and as usual it seems to have come from nowhere and taken off at the speed of light. The challenge involves posing like a shop mannequin whilst being videoed, the more people involved and the wackier the poses, the more status and shares the video will receive.

It’s believed the challenge started life with a group of students in Florida who posted the first video in October 2016, and just a month later a search for the hashtag on Twitter or Instagram brings up thousands of videos from all over the world.

The videos are typically backed by the song Black Beatles by Rae Sremmond, a trend that has led to a surge of success for the bands album, Sremmlife 2.The band themselves have got in on the hype, posting their attempt at the challenge at a recent gig. Even Paul McCartney, who’s name-checked in the song, has fully embraced the shop mannequin challenge.

The world of celebrity has got fully behind the #MannequinChallenge, meaning participants really need to up their game if they don’t want to be classed as a cheap attempt at a mannequin video. Hilary Clinton, Beyonce and, closer to home, Ant and Dec with the “I’m A Celebrity” crew have all got involved in the fun.

mannequin-challenge

Source: Liverpool Echo

How long will the trend last?

It’s anyone’s guess, but with the #runningmanchallenge, started in Spring, still flooding social media newsfeeds, it’s likely the #mannequinchallenge still has plenty of life left in it. With posts becoming stranger and stranger as the weeks go on, it’s likely to be filling all our Twitter feeds for a while longer, before something even zanier takes over.

Some of the more recent posts have even started to include real shop mannequins, if the trend keeps its current momentum it may not be long before the shop mannequin market sees an uplift in mannequin sales.

Why not make the most of the trend, get your shop involved and post a video including your shop mannequin display?

If you want to keep your business current and cash in with some organic viral marketing, taking advantage of the #MannequinChallenge may not be a bad idea. Valentino’s have a wide range of mannequins for sale, and the prices are fantastic. So if you need to up the ante on your shop mannequins before you make your video, check out the cheap mannequins available at Valentino’s Displays.

The rules are simple:

  • 1. No moving (obviously)
  • 2. Get as many people involved as you can (plus some shop mannequins)
  • 3. The crazier your shop mannequin poses the better
  • 4. Pick a good soundtrack (it doesn’t have to be Black Beatles)
  • 5. Make sure both your human and shop mannequins are dressed in your latest stock
  • 6. Don’t forget to include #MannequinChallenge when you post

So, are you going to take up the #MannequinChallenge? Let us know how you get on.

Posted in News | Leave a comment