Secrets To Great Window Dressing

We all know an attractive window dressing design can turn a passer-by into a customer, and that it’s important to reach out to the right audience, but how do we get the best bang for our buck and ensure favourable returns? The difference between a good window dressing and an excellent window dressing can be as easy as making a few simple adjustments.

We’ve pulled together some of the best secrets to help you create fantastic window dressing ideas, how to get the most out of shop window display props and some simple, but effective ways to get your customers through the door.

1. Set out what you are trying to achieve

Before you start dressing your window you need to know who your target audience is, what your budget is, what products or offers you want to push. Having a clear idea of this up front will give you a direction, and ensure you’re not wasting time and money.

2. Know your competition

Having a good idea of what your direct competitors are up to will help you with industry specific display ideas. It’s never a good idea to copy a competitor directly, but if you know what they’re doing you can make sure that you’re keeping up with, if not exceeding, the standard they set. You need to know what deals and offers they are pushing, to ensure you don’t lose your customers to a better deal.

Be aware of your neighbours window dressings as well, they may not be direct competition, but it’s important that you stand out from the crowd, you don’t want to put hours of work into creating your display, only for it to be over-shadowed by the shop next door.

3. Add some depth

Your display should offer more than first meets the eye. The first aim is to catch the attention of passer-by, but next you need to draw them in. Make use of the height of your window by adding different levels, and display both in the foreground and the background of your window space. Clever use of lighting can really set off your display, use it to highlight specific products, offers or other areas you want to draw the customers eye to.

4. Tie in your display with nationwide events

Keeping your display relevant and up-to-date can be hard work, but there are certain events that provide a lot of inspiration, not to mention a heightened opportunity to sell. Christmas, Easter and Valentine’s Day are days that most business can factor into their displays, but think slightly outside the box and there are loads of events to take advantage off. St Patricks Day is another big one, Mother’s day and Father’s day too, but what about the Rugby Six Nations or the summer music festival season? Think about what events tie into your business, and plan out your displays in advance.

window dressing ideas UK

Source: Fundamental Displays

5. Use the right promotions to reach the right people

There’s a huge choice of promotional materials available at low cost, the specifics of your promotion will depend on who you are trying to reach, but there’s a few key tools you should consider. Everyone loves to feel like they’re getting something for nothing, whether it’s flowers with their new Mercedes, or a free sample of laundry detergent with their weekly shop. If you’re running a deal, special offer or have free samples it’s worthwhile shouting about this in your window display.

6. Take advantage of the uniqueness of you window space

If your shop’s window is very different it can be difficult to know what to do with it, but knowing how to dress a bay window doesn’t have to be reserved for “window dressing graduates”. Being different will help you stand out, if your space is a bit unusual and you don’t know what to do with it, go to the internet for inspiration.

how to dress a bay window

Source: The Florist Directory

Valentino’s Displays have everything you need to help you make the most of your window dressing in the UK. Visit our website to see for yourself.

How do you approach your window displays? Do you plan it all out in advance or panic the week before? We’d love to hear about your window dressing wins and fails, share your experiences in the comments section below.

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Top Tips To Help You Get The Most Out Of Your Easter Display

We all know that the big holidays provide a great opportunity to boost profits and Easter is no exception, it’s a great time to gain more business. The kids are off school, the weathers getting nicer, and your customers have got a four day weekend to look forward to. It’s the perfect combination, there’ll be no shortage of people looking to spend their money.

To ensure you get your fair share of the Easter spending you’ll need the very best Easter window display ideas to stand out from the crowd. In the spirit of seasonal enterprise we’ve put together our top tips to help you get the most out of your Easter window displays.

1. Tie your display to your business

The cleverest Easter display ideas will link the Easter theme to your products and services, catching the customers eye and then drawing them in to take a closer look. Think eye catching, maybe group some products together to make a spring hamper, or hang chicks around the store with messages drawing attention to your different products.

2. Remember, everybody loves a deal!

There’s always a sale on somewhere, and that’s because everyone loves feeling like they’ve got a good deal. Use your Easter window display to push relevant products, promote your buy one get one free offers, and make sure passers-by can’t miss your Easter Specials.

3. Use props you can sell

Think Easter eggs, chicks, bunnies, wicker baskets, hot cross buns and daffodils. These are items we all associate with Easter, but they’re also items you can sell in addition to your normal stock. Have some of these items close to the till and benefit from some impulse purchasing.

easter window display ideas

Source: Pinterest

4. Have a colour scheme

Easter and Spring go hand in hand, think pastel shades, English countryside, chocolate box cottages, flowers and the great outdoors. We’ve all been snuggled up inside all winter, and Easter is the first opportunity to enjoy the fresh air, inspire your customers with your colour scheme.

5. Get your customers involved

A lot of your customers will be shopping with children at this time of year, it’s a great idea to keep them entertained so the adults can spend. Maybe buy some cheap chocolate eggs and hide them around your shop, your very own Easter egg hunt. Or fill a jar with mini eggs for customers to guess the amount in the jar, the winner takes the jar. Whatever you do, make sure you publicise it in your Easter window display.

easter displays

Source: Hackney Gazette.

6. Use different levels to catch the eye

Have higher level displays to catch the adult’s eyes, with more children friendly products at lower levels. Your customers can only take in so much at once, so make it as easy as possible for them to see what you’ve got to offer.

7. Posters are a great way to transform your store

Hanging posters is a cost-effective way to bring Easter into your store. Lots of bright colours and designs can be used to cover any uninspiring areas as well as draw customer’s attention to any Easter deals you’re running. See our previous blog for tips on getting the most out of your posters.

Valentino’s Displays have everything you need to put together eye catching Easter displays. Whilst your planning your display, visit our website for some more inspiration.

We’d love to hear about your Easter display ideas, or any top tips you’d like to share. Comment below and let us know.

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Get The Most From Your Valentine’s Window Display

It’s likely it only feels like five minutes since you took down your Christmas display, but it’s been a good few weeks and that means it’s time to start thinking about your Valentine window display.

Tying your marketing promotions in with the widely-recognised holidays is a great way to drive business, whatever your business, but if you’re a shop or restaurant with a prominent window display, you can really make the most of it with your Valentines display.

We’ve pulled together some of our top tips to help you.

1.Think about your goals

It’s easy to get carried away with your Valentine’s display, and if you’re not careful you could end up spending a lot of money, and not getting anything in return. Outlining your goals before you start planning your window display will help ensure you get a return on your investment.

Think about any particular products you want to push and any promotions you want to run, then design your window display around these goals.

It’s easy to display any promotions you decide upon in the window display using simple cable poster holders.

2.Pink and Hearts go along way at this time of year

Pink and hearts are traditional at this time of year, and it’s what your customer will be looking for to let them know, at a moment’s glance, that your window display is about Valentine’s day.

3.Link your display to your business

Pink and Hearts may be the link to the holiday, but you also need to focus on linking your window display to your business.

The options are endless, a holiday company may do a display of a loved-up couple on holiday; a gift shop may display the moment the perfect gift is given and received. Using shop mannequins can really bring these types of ideas to life.

retailers prepare for valentines daySource: http://www.expd8.co.uk

4.Be creative

Valentine’s windows displays are becoming bigger and bolder than ever before, with some of the big department stores really blowing a lot money on their displays. But with a bit of creativity, a huge budget isn’t necessary to have a hugely successful, professional and eye catching window display.

There are a lot of tools available to help you pull off a fantastic display, but using display plinths will really add a professional touch, and allow you to use your creative flair.

godiva valentine window displaySource: http://blog.ispira.com

5.Remember the sentiments of Valentine’s Day

Valentine’s Day has a very clear theme, a celebration of love and letting people know they are loved, it’s a great idea to pull this into your display.

6.If you’ve gone big on your display, prepare for big crowds

If you’re expecting to be much busier than usual over Valentines, it’s a good idea to plan out how you’re going to manage the extra customers. Looking into some queue management options could be wise.

7.Visit Valentino’s Displays

At Valentino’s Displays we have a wide range of products to help you make the most of your Valentine’s Day window display. Visit our website and see for yourself here.

Have you seen a Valentine’s Day Window Display that’s gone above and beyond? Let us know in the comments section below.

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Tips For Getting The Most Out Of Your Poster Frames

We’ve all seen some of the shoddier examples of poster campaigns; out of date, spelling mistakes, fonts that are unreadable, blue tacked to the wall, possibly even crumpled up on the floor.

There’s an easy way to solve the tatty, blue tacked, crumpled on the floor issue, and that’s to invest in some cheap poster frames. Once you’ve done that, you just need to make the most of them, we’ve come up with some top tips to help you out.

1.Have some clear objectives.

Are you a bar promoting an upcoming night? A shop promoting a buy one get one free deal? Or a doctors surgery trying to reduce unnecessary appointments?

Whatever your business, whatever you’re aiming to promote, it’s important to start with a clear idea of what you want to achieve. This will allow you to keep your posters to the point, with a clear message that your customers can instantly understand.

2.Choose where to display your poster frames carefully.

Your posters need to grab the customers attention whilst they have the opportunity to take in the content; there’s a good reason you’ve read so many posters on a public toilet door.

If you’re looking to reduce unnecessary appointments in your doctors surgery, the waiting room is probably a better option than in the doctor’s office.

If you’re a bar that gets a queue out the door, place your poster frames in the queuing area, rather than next to a busy dance floor.

3.It’s not always necessary to spend money on a professional designer.

Your business and the purpose of your poster frames will determine whether a professionally designed poster is worthwhile.

If you’re running a popular bar or club and promoting an upcoming night with a celebrity guest, the professional touch will certainly be expected; but if you’re a small independent shop or local doctors surgery, it’s acceptable to save some money and design a poster in house.

Whether you’re designing your own poster, or using a professional, it’s important that it catches your customers eye, and remember your poster is representing your business.

large poster frames

4.Think about your target audience.

Use phrases and imagery that will appeal to your target customer. If you’re promoting a nightclub event, slang and risqué imagery may be well received, but if you’re a doctors surgery trying to reduce unnecessary appointments a polite, professional, informative approach is likely to be more appropriate.

5.Spell check!

Your poster is representing your company, you don’t want to risk your customers laughing at you because of a silly typo.

Run your spell checker, and have some time away from your poster before proof-reading, once you’ve got some distance you’ll find yourself in a better position to spot any typos. Another good idea is to get someone else to cast an eye over your poster before committing to a large print run.

6.Print a test poster.

Print out one copy and test it out in your poster frame. Make sure your chosen font is still clear to read once it’s in the frame.

It’s also a good idea to check that the main points of the poster are clear. It needs to grab your customers attention in the first instance, and then clearly communicate your message.

If you find it’s too small and increasing the font makes it feel too cramped, you may need to look at getting some large poster frames.

7.Keep your poster frames up to date.

If you haven’t got anything to promote at certain times of the year, it’s better to remove old posters from your frames and display a company logo as a place holder. Leaving an out of date poster up could frustrate your customers, leading to them ignoring your future posters.

If you expect to change your posters regularly, you may find an easy to open frame beneficial, such as these snap frames, available in the UK.

Valentino’s Displays have a wide range of cheap poster frames.

If you’re ready to take your poster campaigns to the next level, the first thing to is buy cheap poster frames. There’s a reason posters are one of the oldest promotional methods, and it’s because they don’t need to cost the earth to be successful.

Valentino’s Displays offer a wide range of poster frames, cheap. Browse through the range and choose frames that will help you meet your poster campaign’s objectives.

Have you got any top tips for poster campaigns?

If there’s any tricks or tips you’ve been using to get the most out of your poster frames, we’d love to hear about them. Let us know in the comments section, and we’ll see who’s got the best top tip.

cheap poster frames

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