An excellent way to make a profit in your spa or salon is through upselling products, not just services. Products that promote beauty, health and luxury are a wonderful way for customers to prolong the indulgent experience long after they have left your spa or salon.
However, to maximise on this profit potential of spa products, you need to make sure they are merchandised in an effective way. If you want to increase product sales in your spa or salon, then follow these top spa product visual merchandising tips.
Top spa and salon visual merchandising techniques
1. Utilise testers
When it comes to skin products, consumers want to stimulate a variety of senses. While product packaging may look great, customers will want to know the smell, texture and experience the product for its primary function.
When displaying your products for sale, make sure to have some sample products on display as well as the necessary items for application and removal. Several mirrors on display will also make the space seem bigger but also be useful to customers who want to see the results of the products they try.
2. Use props
Using props such as eye masks, candles, plants and pebbles can help to create a calm spa-like ambience. With these props surrounding your products, you will give customers the impression that your products will provide them with a spa experience at home.
An excellent way to display products and props is using glass cubes, these help to give a clean appearance and provide enough room for a product and prop in each cube. You can also add a background to the back of the cube to bring colour to your display.
3. Consider branding
Whatever products you are selling, it is wise to utilise the products branding or USP. For example, if you sell products that are environmentally friendly, then consider how you can display the products in an eco-friendly way. With this, you can utilise wooden crates, hessian coverings and wicker baskets.
Once you have set the theme for the product, consider your own branding. Vertical branding can help to draw the customer’s eye to other products. Displaying different products of the same range in the same display stand may convince customers to buy several items from the same product line. You can further increase the expenditure by offering discounts and multi-buy deals with carefully placed signage within your visual merchandising displays.
Boost sales with visual merchandising
As salon products are not considered an essential, there is significant pressure for visual merchandising to do the selling for you. However, when clients are waiting for treatments, well-designed displays make an excellent browsing opportunity. If you need help to make your spa or salon visual merchandising more appealing, then visit our UK shop for shops at Valentino’s Displays. We can help you to find the right products to make your display stand out, however much room you have available.
If you need further assistance, then call the team on 01489 808007 for free, friendly advice.