Online fashion retailer Missguided is set to open their first physical shop within the UK. This initial venture is going to come in the form of an exclusive concession shop in Selfridges Manchester Trafford. It also comes in the heels of their entry into Nordstrom shops in the US.
Missguided is a leading online fashion brand that creates products as informed by their customers as well as global influences. Those range from influence provided by social media, celebrities, street style, and even bloggers.
Ever since it launched in 2009, Missguided has enjoyed success during the next six years of its existence. High demand from customers caused the retailer to start trading in the US and Australia starting in 2013. The following year they also started trading in France.
The new UK shop is to be situated in between Topshop and Warehouse with the whole space measuring a total of 39 square meters. It is going to offer customers a range of the retailer’s clothing line, accessories, and foot wear.
Every four weeks, there is going to be a change in the shop’s product theme. This is a reflection of the rapid fashion culture of the online fashion brand that prides itself on being forward thinking.
Some of Missguided’s more recent successes came from the introduction of debut Plus-size and Active wear collections in the past few months. More focus is now placed in expansion as they try new things while innovating to attract a wider market.
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