Autumn is nearly here, although you’d be forgiven for thinking it’s already here based on the August weather, the official commencement of the colourful season is September. Autumn is a cosy, snuggly season, full of oranges and reds, hot stews, roaring fires, and warm jumpers. It’s the perfect theme for your shop window and shop floor displays, sure to get your customers parting with their pounds.
There’s so much you can do with this theme to draw customers in from the high street and get them spending in your store, here are a few ideas to get your creative juices flowing:
1. Get creative with Autumn colours
Autumn is full of wonderful, warm colours crying out to be incorporated into your shop display. Arty chalkboards are a trendy way to advertise your offerings to passers-by and a great way to use all the beautiful seasonal colours. If you’ve got an arty streak, it’s your time to shine, but don’t worry, it’s possible to create great chalkboard displays without too much skill. Have a search around on the internet for some inspiration.
If you don’t have space outside your store for a chalkboard, you could include one within your shop window display.
2. Draw your customers towards snuggly items
There’s nothing better than a soft blanket, or a cosy pair of pyjamas to take off the Autumn chill. If you sell these types of products, tune into your customers desire to warm up and hibernate when they get home.
A great way to increase sales of blankets and fluffy socks is to display them in your shop’s main walkways, you can use dump bins to make it easy for customers to pick these items up.
3. Don’t forget your Autumn food stock
Autumn is a time for mulled cider, rich stews, roast dinners, and warm salads. If you stock food products, make sure your customers are aware of it, on a chilly, wet Autumn day it won’t take much for a cold customer to be tempted.
Posters are a great way to use taste tingling imagery to entice your customers. Use suspended poster frames to direct shoppers towards your Autumn delights.
4. Take advantage of shoppers’ impulses
Use areas of your store where customers naturally gather to encourage them to get in the seasonal spirit. Pop Up Systems are perfect for taking advantage of this space, easy to put up and take down when your shop floor display changes.
If you’ve got a product that can be demonstrated, special offer leaflets or samples to give out, a stand in a busy area of your shop is ideal.
Valentino’s Displays have everything you need to create a beautiful Autumn display, visit our website to find out more.
Have you used the Autumn theme for your shop displays? Let us know how you got on in the comments section below.