While visual merchandising is a critical aspect of attracting customers to purchase your products, retailers often overlook the importance of the product’s packaging. Product packaging is a crucial marketing tool and can be the convincing factor that makes your customers buy. When considering how to make your products more attractive, product packaging may be more important than you think.
Importance of product packaging
1. Sign of quality
While it may be up to the manufacturer to package products, and not you as a retailer, having well-packaged products will show your store in the best possible light. As a retailer, ensure that you present your products in a visually appealing manner. Product packaging should be clean, free of dust and in good condition. If product packaging is damaged or unappealing, you may be deterring customers from making a purchase.
2. Instantly recognisable
If you sell products exclusively, then branded packaging may be the key to your success. Branded packaging can be instantly recognisable, which will be an immediate draw for customers. If you have exclusive items or sell a specific brand that is popular with your customers, then try to theme your point of sale areas with the same packaging colours and use them as a marketing tool. You may be able to request that manufacturers provide their point-of-sale displays to enhance your marketing efforts further.
3. Customer service
If you sell delicate or fragile items, then it may be your responsibility to package items accordingly after the sale. How you sell and deliver your products to customers is a sign of quality customer service, and it is not an area where you will want to fall short. Consider packaging such as bubble wrap, wrapping paper, and tissue paper. Additionally, consider using carrier bags. After all, the presentation is everything.
4. Online shopping
87% of UK citizens shop online. With this in mind, having both an e-commerce store and a physical shop can be an excellent way to boost sales and improve your bottom line. However, online sales are only worthwhile if you make sure the product arrives in good condition to minimise the chance of returns and refunds. Product packaging is vital to protect your goods and make sure that they arrive at the customer in pristine condition.
5. Buyer influence
How you package products can be just as influential as how you display products. The colours you use in product packaging and the type of packaging used can significantly influence a customer’s buying decision. When researching products to sell, it is essential to examine both their packaging and the product itself. The product packaging needs to align with your brand, and it is not worth having a great product if the packaging looks poor. When selecting products to sell, ensure that their packaging aligns with your shop’s aesthetic and will be successful.
Purchase product packaging at Valentino’s Displays
To ensure you deliver products with care and style, packaging is essential. At Valentino’s Displays, we stock a range of product packaging to make your products stand out for all the right reasons. Whether you pack items for customers or send products through online shopping, we have the packaging to help. Browse our collection now or contact our team to learn more.
