Primark has apologised and removed a shop window mannequin with protruding ribs from their Glasgow store after a disgruntled customer shared her thoughts about the mannequin on social media.
It was brought to the public’s attention when Mel Fraser, a passerby, posted a picture of the ‘skinny’ mannequin on Instagram and questioned its use. Mel Fraser stated that it sent out a dangerous message, and she would rather see mannequins of all shapes and sizes in shop windows.
The Instagram picture soon went viral and caused an uproar on social media after it was shared 1400 times on Twitter. In the first instance, Primark responded to the tweet to say it would be investigated, before following up to confirm that the mannequins would not be used again.
@Melfyx We’re currently changing our window displays. The mannequins you describe will not be used in this way again.
In contrast, high street stores, including Debenhams, are planning to roll out larger-sized mannequins across their stores better to represent the diversity of real body shapes and sizes.
What do you think about the skinny mannequin in Glasgow’s Primark store? Should mannequins represent different sizes? We would appreciate hearing your views on the matter.
