A Pop-Up Shop is a temporary retail event, in place for a short period of time, often for just one day. The concept has become ever more popular in UK retail, following successes in brand development for many online-only businesses, creating a Pop-Up-Shop event is a great way to get the word out about your company, cause a stir and increase your customer base.
There’s a multitude of objectives that a Pop-Up-Shop can help you reach, including testing out a new revenue stream, engaging new customers or creating the urgency that comes with “here today, gone tomorrow”. Whatever your objective, merchandising your Pop-Up-Shop needs a lot of thought, to ensure you make the most of your limited time we’ve come up with some top tips to help you out.
Create an eye-catching window display
Your Pop-Up-Shop is only going to be available for a short time and it’s important your customers know that. Use your window display to shout about the exclusivity of your event, ensuring customers can’t miss the fact that if they don’t buy now, they’ll certainly miss out. Window poster holders are the perfect way to get your message out there, remember to make it clear that the amazing deals in your Pop-Up-Shop won’t be available when the shop is gone.
Make the most of the opportunity to generate brand awareness
This is your time to shine, so grab every opportunity you can to get your company’s name out there. Make sure your retail staff are trained up on all your products and your brand values to ensure your customers get the right impression of your brand. Have staff outside the shop making some noise, handing out leaflets, balloons and other branded merchandise.
Don’t forget your carrier bags and ensure they communicate the urgency of your event to passers-by.
Ensure your shop floor display does your products justice
You may not want to spend the earth on shop fittings for a temporary shop, but it’s important to have quality fittings that will do your stock and brand image justice.
Get the local press involved
Get the press involved in the run-up to your event to ensure potential customers know you’ll be there. It’s also a good idea to invite them to the event with special press offers and gifts. You’ve got your shop floor display and window display looking perfect and photos in the press will expand the reach beyond your event.
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Have you created or visited a Pop-Up-Shop event? We’d love to hear about it, let us know how you got on in the comments below.